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ACADEMY FOUNDATION & VARIETY PRESENT The 3rd ANNUAL TV SUMMIT MARCH 21, 2013
On Thursday, Mar. 21, at the Sheraton Universal Hotel in Universal City, join the Academy of Television Arts & Sciences Foundation and Variety for the 3rd Annual TV Summit. Confirmed speakers include Susanne Daniels (president of programming, MTV), Nigel Lythgoe (executive producer, American Idol and So You Think You Can Dance), Michael Wright (president of programming TNT, TBS, TCM) and many others. As television is being transformed by audiences splintered more than ever across new web and mobile platforms, the TV Summit will explore how to recognize opportunity with these changes to strengthen the overall business. Leaders from the broadcast/cable channels, emerging original content hubs, TV service providers and technology partners will explore what it means to develop, market and distribute successful programming.
3rd Annual Academy of Television Arts & Sciences Foundation and Variety TV Summit
Thursday March 21, 2013 at the Universal Sheraton
8:30 to 9:00 Registration
9:00 to 9:15 Opening Remarks
9:15 to 9:25 Nielsen Research: "Free to Move Between Screens"
Cheryl Idell EVP, Client Solutions at Nielsen
9:45 to 10:15 Opening Keynote Conversation
Ed Carroll, Chief Operating Officer, AMC Networks
Interviewed by Cynthia Littleton, Editor-in-Chief TV, Variety
10:15 to 11 State of the TV Business
The television business is transforming so rapidly - across new programming choices, distribution strategies, monetization models and more - that it's never been more exciting and complicated to work to advance the industry. As audiences are discovering growing content choices in and out of the traditional channel landscape, and advertisers race to capture them, what is the best way for networks and carriers to boost revenues? With competition so fierce for eyeballs, what is the new definition for hit programming? Top network and production chiefs will debate what it is taking to move this business forward.
Moderated by Cynthia Littleton, Editor-in-Chief TV, Variety
Confirmed Speakers:
Michael Wright, President of Programming TNT, TBS, TCM
Susanne Daniels, President of Programming, MTV
Loretha Jones, President of Original Programming, BET Networks
Marc Juris, EVP and Chief Operating Officer, truTV
11:00 to 11:15 Networking Break
11:15 to 12 Noon – The Worldwide TV Boom
In this global marketplace, TV distributors are eager to tap into strengthening and emerging audience markets to grow revenues. At the same time, international countries can be sources of great inspiration for future U.S. hits.What are the latest strategies in growing shows across markets, as well as identifying and adapting foreign series and formats for US success? How do growing digital platforms worldwide impact current and future revenue prospects for the TV business? TV's worldwide chiefs analyze what is critical in nurturing a hit for the U.S. and abroad.
Moderated by Peter Caranicas, Deputy Editor, Variety
Confirmed Speakers:
David Goldberg, Chairman, CEO of Endemol North America
Thom Beers, CEO, Freemantle
Brian Edwards, COO of One Three Media (formerly Mark Burnett Productions)
Ben Pyne, President, Global Distribution, Disney Media Networks
12 noon to 12:45 – Transformative TV: Next Generation Networks Turn Now
Today's programming channels have exploded beyond the broadcast/cable/satellite universe, delivering both tremendous creative opportunity and debate over how best to monetize. As YouTube, Hulu, Yahoo, AOL, Netflix and more work to offer robust original programming slates, what is attracting the right-size audiences to drive new subscribers and/or advertisers? Are these new networks competitive to traditional TV or can they be complementary to grow audiences to boost viewing consumption overall? Top content creators, production companies, digital chiefs and brands analyze the impact of growing over-the-top programming and what it means to the overall TV industry.
Moderated by Andrew Wallenstein, Editor-in-Chief Digital, Variety
Confirmed Speakers:
Werner Brell, Managing Director Red Bull Media House
Joe Davola, Executive Producer /Director (Awesomeness TV, One Tree Hill, Smallville)
Malik Ducard, Director of Content Partnerships, YouTube
Lance Sloane, Head of Digital Original Production for Warner Bros. Digital Distribution
Kevin Doohan, EVP Marketing, Machinima
Ben Spergel, Senior Vice President, Television Insights and Product Manager, TV Dailies Ipsos MediaCT
12:45 p.m. to 2 p.m. Lunch
2:00 to 2:30 Afternoon Keynote Conversation
Chuck Lorre, Creator and Executive Producer of Two and a Half Men, Big Bang Theory and Mike and Molly
Moderated by Jay Sures, Managing Director, UTA
2:30 to 3:15 – The Growing Power of Hispanic TV
As Hispanics are growing to become a larger portion of the crucial 18-49 TV audience, programmers and advertisers are rushing to best speak to this important viewing demographic. New channels and content are launching with an increasingly diverse Hispanic audience in mind - where both English and Spanish is often spoken at home, and American-style content can rival the traditional popularity of telenovelas and sports. Advertisers are also eager to target the rising and diversifying U.S. Hispanic population, and hopes to identify programming best hit this group. Top programmers, research chiefs and brands will explore how the TV industry is responding to this great potential for audience and advertiser growth.
Moderated by Harris Whitbeck, CEO Zodiak Latino
Confirmed Speakers:
Steven Wolfe Pereira, Executive Vice President at MediaVest; Managing Director of MediaVest Multicultural (MV42º)
Emiliano Saccone, President MundoFox
Diana Mogollón, GM mun2
Michael Schwimmer, President NUVOtv
Gil Goldschein, President Bunim-Murray Productions
3:15 to 3:30 Networking Break
3:30 to 4:15 – TV That Makes a Difference – The Social Revolution
TV does have the power to do good - as it can educate, rally communities, and empower audiences to feel like their viewing choices can mean something in their lives. As social media popularity soars, there are growing opportunities to connect audiences around important causes. Which programmers are reaching new heights with advocacy campaigns? Which executive producers are building audiences through cause-based storylines. What is the best way to inspire views in ways that feel sincere, versus feel like a business strategy? Content creators, network chiefs, brand partners and more will talk about the opportunity in social and advocacy-minded programming.
Confirmed Speakers:
Evan Shapiro, President of Participant Television
Tessie Topol, VP Corporate Social Responsibility and Community Affairs, Time Warner Cable
Toby Graff, SVP Public Affairs USA Networks
Brian Pines, Executive Producer (MTV and Logo's It Gets Better and Board Member for It Gets Better
Stephanie Drachkovitch, 44 Blue Productions
4:15 to 5:00 – The New TV Everywhere: The Game-Changing Business of SVOD and Second Screen
Increasingly, the days are dwindling of viewers watching programming during designated initial airings. Yet these same viewers are watching as much programming as ever - albeit split between a hodgepodge of streaming video-on-demand (SVOD), recorded content and initial airings. What are the best strategies to endear viewers to content and grow their numbers at the same time? The current 'TV Everywhere' landscape is still scattershot, as certain episodes are available on certain platforms/screens brought to you by certain carriers. What is the right balance between working to retain intial viewings - reaping the advertising rewards - and giving the people the ultimate accessibility they crave? Top programmers, distributors and technology partners will debate how they are striking that fine balance between giving viewers what they are striking that fine balance between giving viewers what they want and expanding business at the same time.
Confirmed Speakers:
Mike Hopkins, President Distribution Fox Networks GroupB
Beth Roberts, COO, Universal Cable Prods & EVP, Business Affairs, Cable Entertainment & Cable Studios at NBC Universal
Matt Strauss, Senior Vice President of Digital and Emerging Platforms for Comcast Cable
5:00 to 5:45 Showrunners SuperSession
The showrunners of today's breakthrough and perennially popular shows will talk about what is important in making compelling series today. How do they manage the pressure to constantly interact with fan bases on social media? What is important in storytelling to best move a series along? What is the source of their inspiration? What are challenges in this increasingly competitive environment for audiences, faced with so many entertainment options?
Moderated by Brian Lowry, TV Columnist, Variety
Confirmed Speakers:
Greg Yaitanes, Executive Producer of Banshee
Kevin Murphy, Executive Producer of Defiance
Graham Yost, Executive Producer of Justified and The Americans
Janet Tamaro, Executive Producer of Rizzoli & Isles
James Duff, Executive Producer of Major Crimes
Kurt Sutter, Creator and Showrunner of Sons of Anarchy
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